In a way we work in the hardest sales position.
We have to convince people that it’s a good idea to take care of themselves.
One might think this would be easy, self-evident even. This is often not the case. In fact, people have a very difficult time prioritizing themselves.
Part of our job is to change that. To impart the value of self-care. A patient must first buy-in to their own well-being in order for the treatments to work.
But it is quite likely they will bounce around from clinic to clinic and practitioner to practitioner looking for the magical fix. It is very alluring.
They want it fixed so quickly because it seems like a waste of time to invest in themselves.